IBM dumps Digitas for Euro RSCG on global digital account

LONDON - IBM has hired Euro RSCG to its global digital account, moving the business out of Digitas, which had held the business for more than a decade.

IBM... moved to Euros
IBM... moved to Euros

The pitch was held in the US and included the company's existing roster agencies.

Euro RSCG has handled e-mail and relationship marketing duties for IBM for a number of years.

IBM, which operates in more than 170 countries, spent around $1.25 billion on all advertising last year.