IBM has given a functional twist to its People for Smarter Cities campaign by creating a series of outdoor ads around Paris that double up as a bench, a shelter or a ramp.
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The purpose of the campaign is to "spark positive change" and unite city leaders and forward-thinking citizens, while the new outdoor ads were designed to be "not only beautiful, but useful to city dwellers".
Company: IBM
Agency: Ogilvy & Mather France
Creatives: Chris Garbutt, Susan Westre
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