- IBM has launched an integrated advertising campaign designed to promote use of the internet which continues its theme of 'e-business',.
The campaign, through Ogilvy & Mather, features the individuals and teams who provide IBM's range of services and hopes to remind people that IBM provides services as well as just hardware and software.
The launch advertising will feature in national press as well as IT and business press. Outdoor activity will be launched simultaneously as will web advertising.
The ads will carry the strapline 'People who think, people who do'.