IBM Watson chief to deliver New Thinking Awards keynote at Somerset House

The inaugural Marketing New Thinking Awards will take place on 12 October at Somerset House's unique Embankment Galleries. Ticket sales are now open.

IBM Watson head Paul Chong to speak on #cognitivecomputing at Marketing New Thinking Awards
IBM Watson head Paul Chong to speak on #cognitivecomputing at Marketing New Thinking Awards

Paul Chong, director of IBM Watson Group, EMEA, will address the New Thinking Awards audience before the ceremony kicks off at 7.30pm.

Are we seeing the dawn of a new era for computing?

Watson is at the forefront of AI and cognitive computing, and is now used in a huge variety of industries, from kitchens to hospitals, with a focus on "accelerating human expertise".

"The desire to connect and interact with computers in a more natural, frictionless way is becoming overwhelming," says Chong. "For this to happen, systems must give value beyond data and just simplified analytics.

"Value must be delivered through insight, knowledge and even reasoning that has remained the preserve of humans. Are we seeing the dawn of a new era for computing?" he adds.

The Marketing New Thinking Awards celebrate brands, agencies and individuals who are making brands fit for the future. Each of the 12 awards categories represents an important story in marketing today.

The winners of the awards will be revealed at Somerset House, on Monday 12 October.

Click here to book tickets to the event

Brands including Oreo, Paddy Power, John Lewis and Sainsbury’s are up for gongs, as are agencies such as R/GA, Adam & Eve/DDB, DigitasLBi and AMV.

The full shortlist

Marketing in the Moment

Game Before The Game by R/GA London for Beats by Dr. Dre

Take Heart by Moreish Marketing for LV= / LV= Retirement Solutions

The Oreo Eclipse by PHD for Mondelez International / Oreo

Shave the Rainforest by Lucky Generals for Paddy Power

‘Sure keeps London moving, even when the tube stops’ by DLKW Lowe for Unilever / Sure

Cultural Shift

Always #LikeAGirl by Leo Burnett London for Procter&Gamble / Always

Flora Pro.Activ by adamandeveDDB for Unilever / Flora Pro.Activ

Rainbow Laces by Lucky Generals for Paddy Power

Save The Children Christmas Jumper Day by adamandeveDDB for Save The Children

Rural Roads by Abbott Mead Vickers BBDO for Department of Transport / Think

The Brand Inside

Abbott Mead Vickers BBDO for SCA

Santander

VCCP for Royal London

Creative Excellence

Sorry I Spent It On Myself by adamandeveDDB for Harvey Nichols

Monty's Christmas by adamandeveDDB for John Lewis

Marmite Neglect by adamandeveDDB for Unilever / Marmite

Missing Type by Engine for NHS Blood and Transplant / National Blood Week

Christmas is for Sharing by Abbott Mead Vickers BBDO for Sainsbury’s

Power of Partnership

ASDA, Gleam Futures and Mums Eye View

Elite: Dangerous and Jellyfish

Liftshare and DigitasLBi

Tech Innovation

Personalised Video for Lending by Barclays

Programmatic Christmas Campaign by Infectious Media & John Lewis

Emoji Passcode by 10x for Intelligent Environments

A new approach to Ticketing in London by Transport for London for Contactless

Shell Morro da Mineira by J. Walter Thompson for Royal Dutch Shell / Shell

The Pioneer Inside

Katie Powell / OS

Peter Duffy / easyJet

Outstanding Team

Audi UK

Berwin Leighton Paisner

Brainlabs

Made in Britain

To be announced on the night

Social Branding

Always #LikeAGirl by Leo Burnett London for Procter & Gamble / Always

Christmas Shopper Simulator by 101 for GAME

#getthehintdarling by Atelier for ghd

Real Questions by UM London for General Mills / Häagen-Dazs

Brand Evolution

Always #LikeAGirl: by Leo Burnett London for Procter&Gamble / Always

Re-engineering the Tube's Reputation by M&C Saatchi for Transport for London

Meet the World by Lucky Generals for Web Reservations International / Hostelworld

Data Creativity

Google World Cup by R/GA London for Google

Google Year in Search by R/GA London for Google

Personalised Video for Lending by Barclays

ECB Direct Player Communications by Two Circles for England and Wales Cricket

The Economist by UM London

Finally Proof That Social Ads Work by Vizeum for IKEA

Harnessing the Power of Data by Accenture UK for RBS 6 Nations Championship

Click here to book tickets to the event