ICE WARRIORS: AN EXPERT’S VIEW - David Hipkiss blows both hot and cold after viewing the ITV show, Ice Warriors

When you get a tricky brief, get help - a lesson I learned early in my career. Enter Joseph aged three-and-a-half and an expert on TV shows such as Batman, Teletubbies and Johnny Bravo. ITV’s Ice Warriors is more his line than my diet of football, documentaries and BBC 2/Channel 4 comedy.

When you get a tricky brief, get help - a lesson I learned early in

my career. Enter Joseph aged three-and-a-half and an expert on TV shows

such as Batman, Teletubbies and Johnny Bravo. ITV’s Ice Warriors is more

his line than my diet of football, documentaries and BBC 2/Channel 4

comedy.



It’s true this show is so closely related to Gladiators that good taste

dictates they should never marry, but the only real difference - the

frozen stuff - is a superb idea. Ice, as featured in Titanic, is good

fun and gives the show a hint of danger - the ever present thrill that

at any moment someone is going to come a major cropper. Ice Warriors

also manages to combine good sex appeal, in the pert form of Dani Behr,

with strangeness in the outlandishly costumed challengers, warriors and

beasts (wardrobe courtesy of Power Rangers).



A lot hangs on this show, particularly as the crucial ’hook’ slot in the

schedule means ITV gurus hope it will pull through a decent audience to

Blind Date and beyond. The heavy promotion of last week indicates how

important decent ratings will be for Warriors.



Although I felt the temptation to ’surf’ to the all-time top 100 album

chart show showing on Channel 4, I resisted.



Ice Warriors gets top marks for undemanding watchability on the strength

of its high-speed physical competition and fast-paced intros. The

programme is wrapped in snappy 7Up sponsorship credits which are spot on

as this show is going to appeal to the fizzy pop-swigging age group.



So, who won the first Ice Warriors? Who cares - not even Dani could

persuade me it mattered.



As the credits rolled, I quickly hopped to C4 in time to hear that Sgt

Pepper had been voted top album ever. Now that’s a TV event worth

winning!



PS: Joseph loved the ’funny skiers’ (!) but was strangely unmoved by

Dani Behr.



David Hipkiss, account director at Emap On Air, gets by with a little

help from his friends.



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