Iceland 'moulin blanche' by Beta

Iceland's latest campaign is Moulin Rouge inspired and features real mums dancing alongside Jason Donovan to celebrate the Christmas season.

Beta re-cast some Iceland customers who auditioned for the brands ad campaigns earlier this year, following Iceland’s decision to adopt a customer as the face of Iceland.

The ad centres on an elaborate Moulin-Rouge themed Christmas party. Donovan, dressed as a ringmaster, sports high heels and suspenders for the ad’s climax.

Launching on Sunday November 14th during ‘I’m a Celebrity..Get Me Out of Here’, the TV spot is also supported by PR and in-store activity.

More information about the Iceland mums in the ad appears in the Iceland Christmas magazine along with the brand’s website and Facebook page.