Icelandair "Buddy Hotline" by The Brooklyn Brothers and Islenska

Icelandair's new hotline service connects passengers with "Buddies" who can provide personalised travel recommendations.

The campaign follows research showing that more than half of Brits are interested in having direct access to local knowledge. Travellers can connect via phone or online messenger to a Buddy, who will be on hand to offer insider advice to help make the most of their holiday. All Buddies are Iceland locals and members of the Icelandair team.