Iconic German agency Springer & Jacoby files for bankruptcy

LONDON - Springer & Jacoby, the iconic agency widely known as the school of German advertising, is to close after losing a number of its key clients.

Mercedes: Springer & Jacoby ad
Mercedes: Springer & Jacoby ad

The company has been forced to file for bankruptcy just months after celebrating its 30th birthday, with its biggest remaining client being light bulb manufacturer Osram.

During its heyday Springer & Jacoby looked after accounts including Coca-Cola, Lufthansa and Panasonic, as well as the iconic Mercedes-Benz business, which had been with the agency for 16 years before parting company in 2006.

Just months after losing the Mercedes-Benz account, which was said to account for one-third of Springer & Jacoby's billings, Interpublic Group sold its majority stake in the agency.

Over the years Springer & Jacoby has also been responsible for nurturing some of Germany's best advertising talent, with the independent agencies Jung Von Matt and Kemper Trautmann being founded by Springer & Jacoby employees.

The agency's last notable campaign was the "red eye" work for Olympus in 2005, which won a Gold Lion at Cannes.