ICRC "Victory by any means" by DigitasLBi and Kitcatt Nohr

The International Committee of the Red Cross (ICRC) has released a campaign that doesn't flinch from demonstrating the human cost of ignoring international humanitarian law.

The film is being distributed via Unilad and across social in territories including the US, Europe, Australia, South America and Africa.

Director Tom Green also shot Save the Children's "Still the most shocking second a day".