ID announces The Co-op account win

Experiential agency ID has been appointed by The Co-operative Group to deliver a series of experiential campaigns on behalf of Co-op Food during 2016.

ID's first campaign for Co-op Food will be launched next month
ID's first campaign for Co-op Food will be launched next month

The first campaign is set to launch in June, although the details are currently under wraps.

Emma Ede, managing director at ID, said: "We’re delighted to be given the opportunity to work in partnership with Co-op Food; creating authentic experiences that will drive excitement amongst new audiences and showcase their great tasting food."

Earlier this month The Co-operative Group announced a rebrand which will see it return to its blue cloverleaf Co-op logo. The new look will be rolled out across its businesses over the next three to five years.

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