iD Experiential chosen to front Gu Puds experintial activity

Gu Puds has brought in iD Experiential to run a 30-day front-of-store experiential campaign.

Gu Puds chooses iD Experiential
Gu Puds chooses iD Experiential
iD will distribute more than 90,000 samples from the Gu Puds fruit and chocolate desserts range.

The activity is part of an integrated campaign, and is promoting the relaunch of Gu Puds, the umbrella brand for Gu Chocolate Puds and Fru Fruity Puds.

The sampling activity targets women aged 25 – 45 and will visit Sainsbury’s, Morrisson’s, Tesco and Asda stores nationwide, and ends on 1 July.

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