In his new role Hockin will be responsible for devising and implementing strategies for ID’s existing and potential client base.
At Itch, he worked with brands including Innocent, Virgin Media and Panasonic.
His appointment is the tenth new hire at ID this year following an agency-wide expansion.
Hockin said it was an easy decision to take the role: "As one of the oldest and most respected experiential agencies in the business, it was a very easy decision to take the job. The passion and drive throughout the company, from the top to the bottom, is infectious."
Paul Ephremsen, ID Experiential chief executive, added: "Jamie has some fantastic experience and he will be of huge value to our clients and teams - I’m delighted he has chosen to join us at ID to continue this growth.
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