Idea of the Week: Reach connected TV viewers in the home with Rovi

Connected TV has gone mainstream, with more users than ever plugged in to Smart TV functions, apps and content.

Idea of the Week: Reach connected TV viewers in the home with Rovi

Rovi is helping to lead the way in this fast developing area - incorporating interactive, advanced advertising into connected user interfaces. Their interactive banner ads, displayed within TV guides, movie search and in-app environments, capture attention and drive viewers to rich media experiences within branded destinations. Offering opportunities for calls-to-action, deepening consumer engagement and time spent with products and services.

Delivering measurable, effective advertising to millions of households, Rovi can help you drive awareness, engagement and revenue. With design and full-service production capabilities they have worked across a number of major  sectors in the UK, delivering results for a wide range of advertisers.

View more here: http://www.getmemedia.com/ideas/reach-affluent-connected-tv-viewers-in-the-home-with-rovi/rovi.html

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