The IHT joins forces with El Pais to create latest English insert

The International Herald Tribune (IHT) has struck a partnership

deal with Spanish national newspaper El Pais to produce an

English-language insert.

Every copy of the IHT sold in Spain will now contain an eight-page

insert containing editorial content from El Pais and original articles

aimed at English-speakers in Spain.

The partnership offers advertisers an easy way to upweight in Spain -

either for a pan-European campaign that has particular relevance in the

country or for Spain-only ad bursts.

Didier Brun, vice-president and director of development and new media at

the IHT, said: "The IHT/El Pais English edition will increase our

penetration of this market and create major opportunities for


This is the IHT's eighth such publishing partnership - the paper

produces English-language versions in Germany, Italy, Japan, Israel,

Greece, Korea and Lebanon.


Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content