The IHT joins forces with El Pais to create latest English insert

The International Herald Tribune (IHT) has struck a partnership

deal with Spanish national newspaper El Pais to produce an

English-language insert.



Every copy of the IHT sold in Spain will now contain an eight-page

insert containing editorial content from El Pais and original articles

aimed at English-speakers in Spain.



The partnership offers advertisers an easy way to upweight in Spain -

either for a pan-European campaign that has particular relevance in the

country or for Spain-only ad bursts.



Didier Brun, vice-president and director of development and new media at

the IHT, said: "The IHT/El Pais English edition will increase our

penetration of this market and create major opportunities for

clients."



This is the IHT's eighth such publishing partnership - the paper

produces English-language versions in Germany, Italy, Japan, Israel,

Greece, Korea and Lebanon.



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