Ikea "beds" by Mother

Ikea’s new TV ad in its "the wonderful everyday" campaign is an ambitious visual feast. Mother created the spot, in which a woman tumbles out of the sky, periodically buffered by beds that are suspended in mid-air before landing in her own room. The Fawlty Towers actress Prunella Scales provides the voiceover and reads an extract from William Shakespeare’s The Tempest that begins: "Our revels now are ended." The campaign makes the point that people will usually never have a better night’s sleep than in their own bed. The spot, which will be supported by social, experiential and PR activity, was directed by Juan Cabral through MJZ.

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