Ikea "Every home should be a haven" by Mother

Ikea has launched an integrated campaign in the UK and Ireland by Mother.

Spanning TV, VOD, radio and digital media, with OOH activations following later in October, the work features a 60-second film directed by Tom Noakes and produced by Ellie Fry through Pretty Bird.

The film features an animated teddy bear and the line "Every home should be a haven. Ikea. The wonderful everyday".

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