Ikea "Every home should be a haven" (OOH) by Mother

Ikea is continuing its "Every home should be a haven" campaign by Mother with the launch of its out-of-home element.

The OOH work sees three poster iterations appearing across the UK and Ireland, each depicting the home as a place to seek shelter from everyday stresses and strains. 

Each of the executions was created by a different illustrator. Pokedstudio created "Emoji Storm", Lei Melendres did "Doodle to life" and Matthew Rockefeller illustrated "Sea of Work". They follow on from the brand's "Brown bears" TV ad.