Open to the public from 18 to 20 May, the activation will pop up in Blackall Studios in Shoreditch.
From 7am until 12pm, guests will be able to book a single or double bed, where they will be served by specially-trained wait staff and sleep specialists. From noon until 3pm, they will be invited to take a power nap before getting on with the rest of the working day.
Diners will be able select their perfect pillows from a ‘menu’, enjoy sleep-inducing teas and chilled out music and discover top tips from Ikea’s expert sleepologists.
The Ikea Breakfast in Bed Café is the second breakfast-themed brand experience to be announced in the past week. Last Friday (8 May) saw Alpro reveal its partnership with the Cereal Killer café, which will host a breakfast rave event for the brand on 22 May.
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