Ikea "Let's relax" by Acne

Ikea's work addresses people's obsession with publishing pictures of food on Instagram and imagines how a similar situation could occur in pre-revolutionary France.

The film has been inspired by the findings of Ikea's third annual "Life at home" report, which found large proportions of people were anxious about the discrepancy between their expectations of how their home lives should be, and the reality.

Credits

Global communication manager, Ikea Retail Services
Global strategy planning and insight manager, Ikea
Agency
Creative director
Executive producer
Art director
Copywriter
Creative director, Ikea
Head of planning, Ikea
Project manager, Ikea
Producer
Director
Director of photography
Final art
Production company