Fresh from its success in Cannes with "beds", which won a gold Film Lion, Ikea is releasing the latest instalment of is "the wonderful everyday" campaign.
The TV spot, which was created by Mother, is set in a jungle, where a barrel of monkeys discover an Ikea kitchen and treat it like a playground. The ad launches on 11 July and will be supported by digital, print and outdoor activity, in addition to social media executions tied to the upcoming series of The Great British Bake Off. It was directed by Juan Cabral through MJZ. Post-production was by MPC, while Vizeum handled media.