Ikea 'party proof kitchens' by Mother

Ikea has unveiled an interactive demo that allows customers to take part in a "party-proof" test to prove the durability of its kitchens range.

Taking inspiration from the 2010 TV ad, "kitchen", also created by Mother, the activity allows users to move a dancing man on screen to put an Ikea kitchen through its paces, emphasising the brand's 25-year guarantee on all kitchens.

The work appears on the Ikea website.