Ikea "Real life series" by Publicis Spain

Ikea chose three iconic family rooms on TV and replicated them using only the brand's furniture.

The rooms are inspired by The Simpsons, Stranger Things and Friends. Ikea and Publicis Spain brought the living rooms to life in a 3D studio after sifting through thousands of items from the brand’s catalogue and matching them to pieces from the fictional series. The campaign, which is running in the United Arab Emirates, was written by Guillermo Laureano Ley Núñez and art directed by Diego Fernández-cid.

Credits

Chief creative officer
Art director
3D artist/illustrator
Client
Ikea Regional GM marketing, com., interior design, consumer engagement
Ikea Regional marketing com. manager