Ikea "Real life series" by Publicis Spain

Ikea chose three iconic family rooms on TV and replicated them using only the brand's furniture.

The rooms are inspired by The Simpsons, Stranger Things and Friends. Ikea and Publicis Spain brought the living rooms to life in a 3D studio after sifting through thousands of items from the brand’s catalogue and matching them to pieces from the fictional series. The campaign, which is running in the United Arab Emirates, was written by Guillermo Laureano Ley Núñez and art directed by Diego Fernández-cid.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE