Ikea "Spinning cups" by Mother

The iconic blue Ikea bag is a magical device with a limitless supply of products in the brand's latest campaign, which moves away from its usual room-specific focus.

This first spot shows three elderly ladies having their usual dull weekly get-together, when the host has an idea and reveals a trolley loaded with the ingredients and supplies for afternoon tea. It turns out the products have transformative powers, and as the host pours and stirs the tea the three women find themselves spinning inside oversized Ikea teacups. 

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