Ikea "The hare" by Mother

Ikea has written a prequel to The Tortoise and the Hare to highlight the importance of a good night's sleep.

The ad follows a furry-tailed, hoodie-wearing hare as it enjoys a few pints and a carrot during a night out. The hare plays guitar and watches fellow mammals on their laptop before passing out on the sofa.

The next morning, a tortoise wakes up completely refreshed after a night of slumber on an Ikea bed, before leaving its flat wearing a race number.

The ad is directed by Sam Pilling through Pulse, with British hip-hop classic Witness (1 Hope) by Roots Manuva forming the soundtrack. 

In January 2019, Ikea launched an ad featuring pyjama-wearing revellers turning up to a nightclub full of beds, and hosted a series of in-store sleep events to help the nation sleep better.


Creative agency
Production company
Executive producer
Production manager
Production coordinator
Production assistant
Production designer
Costume designer
Creature FX
Make up artist
Post production producer
Music supervision
Composer / arranger
Print Credits
Creative agency
Production company
Model making