Ikea "The hare" by Mother

Ikea has written a prequel to The Tortoise and the Hare to highlight the importance of a good night's sleep.

The ad follows a furry-tailed, hoodie-wearing hare as it enjoys a few pints and a carrot during a night out. The hare plays guitar and watches fellow mammals on their laptop before passing out on the sofa.

The next morning, a tortoise wakes up completely refreshed after a night of slumber on an Ikea bed, before leaving its flat wearing a race number.

The ad is directed by Sam Pilling through Pulse, with British hip-hop classic Witness (1 Hope) by Roots Manuva forming the soundtrack. 

In January 2019, Ikea launched an ad featuring pyjama-wearing revellers turning up to a nightclub full of beds, and hosted a series of in-store sleep events to help the nation sleep better.

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