Ikea has written a prequel to The Tortoise and the Hare to highlight the importance of a good night's sleep.
The ad follows a furry-tailed, hoodie-wearing hare as it enjoys a few pints and a carrot during a night out. The hare plays guitar and watches fellow mammals on their laptop before passing out on the sofa.
The next morning, a tortoise wakes up completely refreshed after a night of slumber on an Ikea bed, before leaving its flat wearing a race number.
The ad is directed by Sam Pilling through Pulse, with British hip-hop classic Witness (1 Hope) by Roots Manuva forming the soundtrack.