Ikea "the joy of storage" by Mother

A flock of T-shirts migrate like birds across land and sea before settling in a wardrobe in the latest ad in Ikea’s "the wonderful everyday" campaign. Mother created the visually arresting TV spot, which will launch in the UK and Ireland on 10 January, and will be followed by print, digital and outdoor executions. The ad aims to get people to appreciate how good it feels to have proper storage at home and the order it can bring to your life. It was directed by Dougal Wilson through Blink. Post-production was by MPC, while Vizeum handled media planning and buying.