Posterscope has constructed a 3D outdoor site to complement Mother’s most recent TV ad for Ikea, which features T-shirts flocking like migrating birds on a journey across sea and land that eventually ends at a wardrobe. The poster, which is sited near Birmingham’s Bullring shopping centre, measures 200 square metres and features the migrating T-shirts imagery from the TV spot. The activity is part of the retailer’s "the joy of storage" positioning. Vizeum brokered the deal as Ikea’s media agency, while Posterscope built the site in partnership with BlowUp Media.
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