Ikea "Tonight is to sleep" by Mother

Pyjama-clad revellers turn up at a hip nightclub in Ikea's latest campaign encouraging the value of sleep.

But the venue turns out to be full of comfy beds, bartenders serve herbal teas instead of booze, and a truck outside offers bowls of Cheerios and toast kebabs. As the clubgoers are tucked in and ready to drift off, a sheep appears on the balcony, bursting into glitter as it jumps off. The work was directed by Juan Cabral through MJZ. 


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