Ikea "Tonight is to sleep" by Mother

Pyjama-clad revellers turn up at a hip nightclub in Ikea's latest campaign encouraging the value of sleep.

But the venue turns out to be full of comfy beds, bartenders serve herbal teas instead of booze, and a truck outside offers bowls of Cheerios and toast kebabs. As the clubgoers are tucked in and ready to drift off, a sheep appears on the balcony, bursting into glitter as it jumps off. The work was directed by Juan Cabral through MJZ. 

Credits

Brand
Agency
Director
Production company
MJZ
Production company producer
Production company production manager
Director of photography
Production designer
Post production
VFX producer
Creative director and shoot supervisor
VFX supervisor
CG lead
Colourist

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE