Ikea transforms living room into vertical climbing wall

Ikea has turned an entire apartment into a vertical climbing wall in a clever installation to celebrate its 30th store opening in France.


The Swedish furniture retailer turned a mock-up apartment on its head for the stunt, which saw beds, tables, chests of drawers, chairs and rugs secured to a billboard that doubled up as a climbing wall. 

Members of public were able to climb the installation clad in safety gear.

Brand: Ikea

Agency: Ubi Bene