Ikea "Vinter skuldervarmer" by SMFB Oslo

Ikea has pop culture marketing down to a tee.

After going viral earlier this year for a cheeky ad comparing a $2,145 Balenciaga tote to one of its blue shopping bags, the Swedish retailer jumped on the news that some Game of Thrones costumes are made from its rugs. SMFB Oslo created a spoof set of instructions for making your own Ikea cape, the "Vinter skuldervarmer", which translates to "Winter shoulder warmer". Winter is coming, and now you too can stay as warm as Jon Snow.