Ikea "Welcome home" by Mother London

Ikea is pulling at the heartstrings in a new spot promoting its lighting range.

A woman leaving work in the dark is met with lamps laid out on her path home. It turns out her son has set up the lighting to help his mother get home safely. The work was created by Mother London and directed by Frédéric Planchon through Academy. Post-production was handled by MPC.


Ikea UK and Ireland marketing manager
Ikea UK and Ireland advertising manager
Production company
Line producer
Director of photography
Post House
Sound House

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