Ikea "Win at sleeping" by Mother London

Ikea turns the struggle to get a good night's sleep into a sport.

The voiceover features ex-sports coach and motivational speaker Derrick Moore issuing a battle-cry to his pyjama-clad team.

The ad cuts to scenes of the "athletes" getting ready to "win at sleeping", including preparing mentally with a cup of cocoa and choosing the appropriate footwear for the task – in this case slippers.

Last year, Ikea's "Welcome home" campaign illuminated a safe path home for a weary mum, to showcase the retailer's lighting range.

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