Imagination activates Ford at MWC 2015

Creative agency Imagination was tasked with designing a socially-connected space for automotive brand Ford at this year's Mobile World Congress (MWC) expo.

Ford's presence at Mobile World Congress 2015
Ford's presence at Mobile World Congress 2015

The activation centred on a ‘Connected Journey’ concept, focusing on Ford’s Smart Mobility plan to use innovation to take the brand to the next level in connectivity and mobility. The plan began with 25 mobility experiments and developer challenges internationally, with more launching throughout 2015 to help change the way the world moves.

Visitors to Ford’s stand were given the opportunity to understand the scale of the mobility issues, through content and learning tools, and experience Ford’s work on mobility challenges. Delegates were also able to experience first-hand the experiments through a number of activations, which also generated data for Ford on the mobility concerns of today and hopes for the future.

Michael Baumann, executive director, governmental and public affairs, Ford of Europe, said: "At Ford we're innovating in every part of our business and with Ford Smart Mobility we show our commitment to keep the world moving.

"We are very excited to share our vision and our latest mobility experiments at this very important tech show."

Alex Poetter, managing director and creative director at Imagination Deutschland GmbH, added: "This has been an exciting project from the start and we are very pleased to be able to help Ford showcase these important experiments at an event such as MWC.

"This is a key audience for Ford and we hope to have created a place where they can take their own deep dive into Ford’s innovative work."

This was the fourth consecutive year that Ford has exhibited at Mobile World Congress, with the brand being the first automotive company to do so.

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