Maxwell joins the company from mobile specialist Sponge where he worked as creative director on campaigns for McDonald’s, Diageo, Asda and Barclays.
At Imagination he will work for a number of automotive clients including Jaguar, Land Rover, Aston Martin and Rolls-Royce Motor Cars.
Ross Wheeler, head of automotive at Imagination, said: "Experiential marketing requires a truly integrated solution. Matthew brings a wealth of knowledge from the digital marketplace as well as a truly creative and artistic vision which is vital here at Imagination."
Maxwell added: "Becoming part of Imagination allows me to pursue my passion for creating better business through beautiful technology."
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