Sky Media

How important is brand identity? WATCH

In the second instalment of this six-part mini-series, brand marketers including The AA's marketing director, Cheryl Caverley and Direct Line's marketing director, Mark Evans talk about the importance of brand safety, how to build your brand effectively through the correct placement and why timing really is everything

Welcome to Campaign's "The Marketers' New Thinking Guide:

How to thrive in transformational times".

Episode two: Brand Body Language. Next up: Taking it Personally

The Marketing New Thinking Awards are run in partnership with Sky Media.