Impossible Foods "The return" (in-house)

An astronaut returns to Earth and explores a colourful and beautiful world, a "living, breathing organism."

As he takes his first breath of fresh air he declares, "this is paradise." It is the first major brand film from Impossible Foods, the start-up which makes burgers that cook, taste and smell like beef but are made entirely from plants. The work aims to bring to life the experience of tasting an Impossible burger for the first time, with the realisation that a new, meatless-free world is possible.

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