Incoming Scottish IPA chair calls for collaborative change

The advertising industry in Scotland should work together to create a brighter future for the industry, according to the incoming chairman of the Institute of Practitioners in Advertising (IPA) in Scotland.

Murray Calder: new IPA Scotland chairman
Murray Calder: new IPA Scotland chairman
In his inaugural address as chairman of the IPA in Scotland last night (10 May), Murray Calder, director of MediaCom Edinburgh, set out what he said was a "pretty simple and straightforward" agenda for the next two years.

Calder said rather than sit around and moan about the decline of the advertising industry in Scotland, those working in it should get "stuck in and do more to change things for the better".

He said the "strong sense of pride and community that once existed in the Scottish advertising industry" is evaporating, and asked for the industry to be inspired by advances by 18th Century Scots such as Smith and Hume.

Calder plans to look to develop a "more frequent and more relevant programme of engagement" with current and prospective IPA members and a more collaborative approach between those bodies in Scotland who have an influence on the industry.

At the Scottish Storytelling Centre in Edinburgh, Calder was joined by the new IPA president Nicola Mendelsohn, executive chairman and partner at Karmarama, and close to 100 ad executives.

In a rallying call to the guests, Calder said: "I, indeed the IPA, can't change the fortunes of the Scottish advertising industry alone.

"It'll take all of us working together to create a brighter future for the industry. I hope you'll all join me in doing more to change things for the better."

He also wants to explore how the advertising industry relates to the Government in Scotland and will look to engage with the Scottish Creative Industries Partnership Co-ordination Group and Scottish Enterprise.

Former marketer Calder was previously global marketing manager for The Famous Grouse whisky brand, owned by The Edrington Group. After stints at Baxters and Glenmorangie, he joined MediaCom Edinburgh in September 2006.

He pointed to new events for the IPA members in Scotland, including a summer barbeque and a Christmas ball, that will allow people working in Scottish agencies to get to know each other better and "ultimately, collaborate more effectively".

Calder was announced as the new chairman of the IPA in Scotland in April, replacing Ken Dixon, planning partner at Newhaven Communications.

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