Pirelli has handed the independent agency AMS Advertising a slice
of its pounds 18 million global media budget.
London-based AMS, whose accounts include Bausch & Lomb, Red Bull and
Rizla, was unavailable for comment as Media Business went to press.
It is believed the agency will run a UK campaign for the Milan-based
Pirelli has not used a media agency since its contract with global
agency The Media Edge and the UK-based Mediapolis ended in September
The Media Edge had handled media across Europe while Mediapolis ran the
UK buying side of the business.
Both contracts ended when Pirelli switched its creative account from
Young & Rubicam - the parent company of both media agencies - to Italy’s
biggest creative agency Armando Testa.
Pirelli has traditionally channelled its spend into outdoor and press.