The Independent buys five educational titles

Independent News and Media has acquired five magazines from Dominion Press. The titles - aimed at students and careers advisers - will be part of its newly formed education subsidiary, Independent Educational Publishing (IEP).

Independent News and Media has acquired five magazines from

Dominion Press. The titles - aimed at students and careers advisers -

will be part of its newly formed education subsidiary, Independent

Educational Publishing (IEP).



The magazines - School Leaver, First Application, Careers Adviser, Which

Course and Exam Results Weekly - are published between six and eight

times a year, and 40 per cent of copies are paid for.



They come with a website, Careerworld.net, and 22 staff, 15 of whom are

advertising sales people.



IEP, which is responsible for three supplements published with The

Independent - including student title You Can - claims to be the UK’s

leading educational publisher, producing three million magazines a

year.



Advertising in the acquired titles includes classified recruitment,

university and further education courses and display ads for computers

and mobile phones.



The same categories are sold by the 12-strong team that sells The

Independent’s supplements. This means that almost one third of The

Independent’s classified department of 90 is now selling educational

categories.



But classified ad director Guy Griffiths, who has also been appointed

head of IEP, denied that the acquisition would result in a duplication

of sales effort. ’We envisage huge expansion in this market,’ he

said.



’Less than a third of the UK population currently goes to university,

whereas in France it’s more like half,’ he said.



Griffiths said that he was confident of increasing the existing

advertising base through his expanded sales resource. ’We need to go

into the market and tell them what we’ve got, which is a very attractive

demographic group,’ he said.



’Nobody comes close to our 80 per cent penetration of 16- to

19-year-olds in full-time education.’



Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus