Independent Digital has sacked the new-media sales force of its
parent, Trinity Mirror, and appointed DoubleClick to sell banner ads on
its re-launched online brands.
Sponsorship and e-commerce is to be marketed by an in-house team headed
by Richard Lee who reports to commercial and marketing director, Paul
The Independent’s website had previously been managed and sold by Mirror
New Media. ’The content was merely an electronic version of the papers.
It wasn’t an ideal product,’ admitted Simon.
Lee, ex-director of Acumen Web, is charged with delivering integrated
deals across print and online and building e-commerce links with
He is recruiting two sales executives who can sell at a senior