The Independent is to scrap its A3-sized listings magazine, the
Eye, in its Saturday package and revamp its Saturday magazine, ism,
which will be called the Independent Magazine, as it looks to spruce up
its weekend offering.
From this Saturday, the Eye will be replaced by an A4-format magazine
called the Information, which will include listings as well as broader
information to encourage readers to collect and keep the magazine. The
first issue will feature the best summer holiday hideaways in the
A TV campaign starting on Wednesday will promote the new magazine and
marks the debut TV work from the Independent’s recently appointed
agency, Lowe Howard-Spink. The theme of the first issue will be the
Avengers, with a covermounted CD of the film’s soundtrack and a two for
one ticket offer.
The Independent on Sunday will also be revamped, including changes to
its arts, sport and business pages.
Stephen Miron, commercial director of the Independent, said: ’We are
bringing the Saturday and Sunday papers in line with the changes on the
daily. They’ve been modernised and, hopefully, we’ve improved the
Miron confirmed that the Independent was poised to launch a substantial
advertising campaign in the autumn. ’A considerable amount of money is
to be put behind the brands,’ he said.
Further changes have been made to the Independent’s ad sales team.
Jeremy Halley, the newspaper’s ad sales controller, has left. Simon
Cook, a group head at the Guardian, has been recruited as display ad
controller and another ad controller is shortly to be appointed. A sales
director is also being sought.