The Independent sales continue to fall in latest ABCs

- The Independent's average daily circulation slumped to 216,488 during February, a fall of over 6 per cent on January, according to the latest round of sales figures released by the Audit Bureau of Circulations.

- The Independent's average daily circulation slumped to 216,488 during February, a fall of over 6 per cent on January, according to the latest round of sales figures released by the Audit Bureau of Circulations.

The newspaper, which was bought along with its sister, the Independent on Sunday, by the Irish businessman Tony O'Reilly last week, reported an average sale of just under 250,000 for the six months between September 1997 and February 1998. This also represents a decline of just under five per cent year-on-year. The Independent on Sunday held steady over the same six month period at just over 280,000. However, this figure masks a recent dip, with February's sales down over 8 per cent on the previous month at under 247,736. In the tabloid market, the Daily Mail continued to gain ground on the Mirror, despite a slight upturn in Mirror sales. The Mail's circulation is growing quicker than the Mirror's, and the difference between the two titles now stands at less than 30,000.



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