Creative independents are blaming pressure of work for the failure
to establish their own association on a firm footing almost three years
after the idea was first mooted.
At the same time, some of its founders claim that the expected battle
for credibility with clients has not materialised, casting doubt on the
need to put the association on a formal basis.
’It has not been as difficult as we thought,’ Bill Thompson, a member of
the association’s launch committee, said. ’We expected the enemies to
come jumping out of the bushes. But they haven’t.’
The Association of Creative Independents had its inaugural meeting in
June 1995. Its intention was to be a forum for creatives working outside
agencies while raising their status with potential clients.
Today, however, creative independents claim they are busy and question
whether the association needs to be more than an informal group.
’Our only real problem is with big clients,’ Thompson added. ’We still
need to convince major organisations with stonking budgets to give us
not just projects but real responsibility.’
But Rob Morris, a founding partner of Grounds Morris Campbell and one of
the ACI’s driving forces, commented: ’When I hear pot-ential clients
tell us they’ve never heard of creative independents before I’m
convinced we need to establish the ACI properly. I believe it will
happen. But because we’re doing well it will only be born out of