Independents cast doubt on need for formal association

Creative independents are blaming pressure of work for the failure to establish their own association on a firm footing almost three years after the idea was first mooted.

Creative independents are blaming pressure of work for the failure

to establish their own association on a firm footing almost three years

after the idea was first mooted.



At the same time, some of its founders claim that the expected battle

for credibility with clients has not materialised, casting doubt on the

need to put the association on a formal basis.



’It has not been as difficult as we thought,’ Bill Thompson, a member of

the association’s launch committee, said. ’We expected the enemies to

come jumping out of the bushes. But they haven’t.’



The Association of Creative Independents had its inaugural meeting in

June 1995. Its intention was to be a forum for creatives working outside

agencies while raising their status with potential clients.



Today, however, creative independents claim they are busy and question

whether the association needs to be more than an informal group.



’Our only real problem is with big clients,’ Thompson added. ’We still

need to convince major organisations with stonking budgets to give us

not just projects but real responsibility.’



But Rob Morris, a founding partner of Grounds Morris Campbell and one of

the ACI’s driving forces, commented: ’When I hear pot-ential clients

tell us they’ve never heard of creative independents before I’m

convinced we need to establish the ACI properly. I believe it will

happen. But because we’re doing well it will only be born out of

necessity.’



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