Indian detergent ad urges men to #ShareTheLoad with household chores

The Procter & Gamble brand says washing isn't women's work alone

It's the video that Facebook's Sheryl Sandberg called one of the most powerful she'd ever seen: Ariel's Indian ad campaign encouraging men to do their fair share of housework.The ad was created by BBDO India and is told from the perspective of a father who watches his career-minded daughter come home from work and clean up for her husband. As he composes a letter to his daughter in his mind, the father laments how stereotypes and his own behaviour have contributed to her situation and vows to change.