Industry mourns death of John Webster

Tributes were pouring in this week for John Webster after the sudden death of the creator of some of Britain's most famous TV advertising from the Smash Martians to the Sugar Puffs Honey Monster.

Webster, who was 71, suffered a heart attack while jogging near his home in Hertfordshire, on the morning of Friday 6 January, and died before he could be taken to hospital.

The ex-Boase Massimi Pollitt executive creative director was not only one of Europe's most-awarded creatives, but also one of its longest-serving.

He joined BMP on its formation in 1969 and worked at the agency until his retirement last summer.

One of the outstanding creatives of his generation, Webster's inventions included the jumping dog in the John Smith's Bitter commercials and the Hofmeister bear. He was also responsible for The Guardian's "points of view".

He is survived by his wife, Maureen, and their three children. Funeral details can be obtained by e-mailing justina.

- The modest genius, page 8

- Perspective, page 27.


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