Rainbow Trust, the children's charity, has appointed Inferno to
develop its first TV advertising.
The charity, which is centred on supporting families of children
diagnosed as having life-threatening or terminal illnesses, wants to
build awareness and raise donations with a TV execution that will air
Rainbow Trust, which talked to several agencies before appointing
Inferno, has previously used other media, but wants to increase its
Inferno, launched as a breakaway agency from Interfocus last year, is
working with Rogue Films and the director Ben Warwick on the commercial.
It is likely to air on Flextech's cable and satellite channels first
with the possibility of terrestrial TV spots in the future.
Pat Foxton, the director of communications at Rainbow Trust, said: "We
are approached by agencies all the time. Inferno was appointed because
it really understands how Rainbow Trust is able to help these very
special children and their families."
Rainbox Trust runs two UK centres offering practical and emotional
support to families, from diagnosis to bereavement, all provided
The charity hopes that the commercial will help it to reach its target
of £1.8 million in donations.
The TV ad will be shot at the UK centres and will feature children and
families who use Rainbow Trust, rather than actors.