Inferno lands brief for Rainbow Trust's debut TV campaign

Rainbow Trust, the children's charity, has appointed Inferno to

develop its first TV advertising.

The charity, which is centred on supporting families of children

diagnosed as having life-threatening or terminal illnesses, wants to

build awareness and raise donations with a TV execution that will air

next January.

Rainbow Trust, which talked to several agencies before appointing

Inferno, has previously used other media, but wants to increase its


Inferno, launched as a breakaway agency from Interfocus last year, is

working with Rogue Films and the director Ben Warwick on the commercial.

It is likely to air on Flextech's cable and satellite channels first

with the possibility of terrestrial TV spots in the future.

Pat Foxton, the director of communications at Rainbow Trust, said: "We

are approached by agencies all the time. Inferno was appointed because

it really understands how Rainbow Trust is able to help these very

special children and their families."

Rainbox Trust runs two UK centres offering practical and emotional

support to families, from diagnosis to bereavement, all provided


The charity hopes that the commercial will help it to reach its target

of £1.8 million in donations.

The TV ad will be shot at the UK centres and will feature children and

families who use Rainbow Trust, rather than actors.