Inferno takes Knight Frank business

LONDON - Inferno has won the ad account for the global property consultancy Knight Frank without a pitch.

Knight Frank...Inferno picks up account
Knight Frank...Inferno picks up account

The campaign, which goes live next month, will target the core sector of the housing market, which covers house prices from £500,000 to £1.5 million.

The aim is to dispel the misconception that the consultancy only sells country estates or Chelsea townhouses.
The campaign will span print, digital and direct marketing.

Inferno was recently hired by Abbey, part of the Santander Group, to back its sponsorship of Formula One via a series of promotional campaigns.

Inferno won the account following a four-way shoot-out against Wax, Momentum and 23red.

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