ING Direct kicks off £12m media review

ING Direct, the online savings bank, has called a review of its media planning and buying.

The bank, which spent £12 million in 2005, according to Nielsen Media Research, uses Media Planning Group to handle planning and buying.

MPG has held the account since ING Direct launched in 2003, backed with £25 million in marketing support.

The AAR is handling the review process and MPG will repitch for the account.

Gina Fusco, the sales and marketing director at ING Direct, said: "Now that we have passed the important one million-customer milestone and new products are on the horizon, it is appropriate and best practice to review our current media handling arrangements."

Marc Mendoza, the MPG managing partner, said: "We are looking forward to continuing a successful relationship and fully understand that a financial services company that has now reached this size would want to undertake a benchmarking exercise."

ING Direct's creative account will continue to be handled by VCCP.

ING Direct, a division of the Dutch banking group ING, has 15 million customers worldwide.

- Media Perspective, page 10.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus