ING "the next Rembrandt" by J Walter Thompson Amsterdam

ING asked J Walter Thompson Amsterdam to create a campaign that married its innovative spirit with the company's sponsorship of Dutch art.

The agency decided to let a computer paint a Rembrandt. JWT created a program that analysed Rembrandt’s work to suggest a subject (a white male aged 30-40, dressed in black). Facial-recognition software was then used to analyse the artist’s paintings and study their use of geometry to create a new piece. JWT worked with Microsoft, Delft University of Technology, the Mauritshuis and Museum Het Rembrandthuis on the project.

Credits

Executive creative director
Creative art
Tech lead
Digital director
Strategy
3D Artist
Editor
Photographer
PR manager
Brand manager
Print producer
Animations
Website production
Special advisor
Film production
Director
Executive producer

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