ING "The Rembrandt tutorials" by JWT Amsterdam

On the 350th anniversary of his death, the Dutch master Rembrandt is teaching people how to paint again.

ING Bank, J Walter Thompson Amsterdam and a team of experts used voice technology, research and data to recreate the painter’s techniques, language, personality and voice. The result is six different tutorials, narrated by the artist himself and covering topics such as sketching and colour composition, to help anyone paint like Rembrandt. The work follows 2016’s Cannes Lions Grand Prix winner "The next Rembrandt", which created a painting using neural network software and 3D painting techniques.

Credits

Client
ING
Head of sponsoring, events & activations
Sponsorship manager
Communication advisor
Spokesperson
Spokesperson
Senior communication manager
Communication manager media
Communication advisor social media
Creative partner
Founding partner
Creative directors
Senior art director
Copywriter
Senior creatives
Technology producer
Digital producer
Senior producer
Digital strategy director
Designer
PR director
Production company
Director
Executive producer
Producer
Sound (US)

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