ING "The Rembrandt tutorials" by JWT Amsterdam

On the 350th anniversary of his death, the Dutch master Rembrandt is teaching people how to paint again.

ING Bank, J Walter Thompson Amsterdam and a team of experts used voice technology, research and data to recreate the painter’s techniques, language, personality and voice. The result is six different tutorials, narrated by the artist himself and covering topics such as sketching and colour composition, to help anyone paint like Rembrandt. The work follows 2016’s Cannes Lions Grand Prix winner "The next Rembrandt", which created a painting using neural network software and 3D painting techniques.


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