Julian Ingram is giving up control of BBDO’s pounds 25 million Mars
pan-European confectionery business to take on a new role: building the
network’s brand across the Continent.
His appointment as European business development director follows a
review of BBDO’s European operations by David Wheldon, Coca-Cola’s
former worldwide director of advertising, who became president of BBDO
Europe at the end of last year.
’David has spent the past few months looking at our organisation,’
Ingram said. ’This is one of the first pieces of evidence that things
are going to change.’
Ingram has been given a wide brief which includes the development of
more BBDO business across national borders and introducing network
clients to the variety of communications solutions available within the
Ingram explained: ’We have some outstanding offerings like Barraclough
Hall Woolston Gray in the UK. We’re looking at how we can extend that
capability and what gaps we still need to fill.’
Ingram’s new role re-establishes his link with Wheldon, with whom he
worked at Saatchi & Saatchi in the early 80s. Wheldon said: ’Julian will
bring great intellect, international experience and understanding of
brands to our small team.’
His replacement on the Mars business will be Bob Grierson, the former
Bates Dorland and McCann-Erickson executive and Ferrero senior marketer,
who will run the account out of FHV/BBDO in Amsterdam.